Privacy policy
At DRIFT ("DRIFT," "we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit or make a purchase from driftoutdoors.com (the "Site"). By using driftoutdoors.com, you agree to the practices described in this Privacy Policy.
Information We Collect
When you visit driftoutdoors.com, we collect information that helps us operate our website, fulfill your orders, improve your shopping experience, and provide customer support.
Information You Provide
When you place an order, create an account, subscribe to our emails or text messages, or contact our Customer Support team, we may collect information including:
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information
- Order history
- Customer service communications
Payment information is securely processed through our payment providers. DRIFT does not store your complete payment card information on our servers.
Information Collected Automatically
When you browse driftoutdoors.com, we automatically collect certain information about your device and your interaction with our website, including:
- IP address
- Browser type
- Device type
- Operating system
- Time zone
- Pages visited
- Products viewed
- Referring websites or search terms
- Shopping activity
- Cookies and similar technologies
This information helps us improve website performance, better understand customer behavior, prevent fraud, and enhance your overall shopping experience.
Cookies & Tracking Technologies
Like most ecommerce websites, DRIFT uses cookies and similar technologies to:
- Keep your shopping cart active
- Remember your preferences
- Improve website functionality
- Measure website traffic
- Personalize content and advertising
- Analyze website performance
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of driftoutdoors.com.
To learn more about cookies, visit www.allaboutcookies.org.
How We Use Your Information
DRIFT uses your information to:
- Process and fulfill orders
- Process payments
- Ship products
- Send order confirmations and tracking information
- Provide customer support
- Process returns and warranty requests
- Detect and prevent fraud
- Improve our website and products
- Analyze website performance
- Communicate with you regarding your orders
- Send promotional emails or text messages if you've opted in
- Comply with applicable laws and legal obligations
Marketing Communications
If you choose to subscribe to marketing communications, DRIFT may send you:
- New product announcements
- Sales and promotions
- Exclusive offers
- Product recommendations
- Outdoor tips and inspiration
You can unsubscribe from marketing emails at any time by clicking the Unsubscribe link included in any email.
How We Share Information
We only share your information when necessary to operate our business or comply with legal obligations.
This may include sharing information with trusted service providers such as:
- Shopify
- Payment processors
- Shipping carriers
- Customer support platforms
- Marketing service providers
- Fraud prevention providers
- Analytics providers, including Google Analytics
These providers receive only the information necessary to perform services on our behalf. We may also disclose information if required by law or to protect the rights, safety, or property of DRIFT, our customers, or others.
Shopify
driftoutdoors.com is powered by Shopify.
To learn more about how Shopify handles your personal information, please visit:
https://www.shopify.com/legal/privacy
Google Analytics
DRIFT uses Google Analytics to better understand how visitors interact with driftoutdoors.com.
Learn more about Google's privacy practices:
https://policies.google.com/privacy
To opt out of Google Analytics, visit:
https://tools.google.com/dlpage/gaoptout
Personalized Advertising
DRIFT may use your information to deliver advertisements and promotions that are more relevant to your interests.
You can manage your advertising preferences through participating advertising platforms or by visiting the Digital Advertising Alliance's opt-out portal:
Retention & Email Match Advertising
When you visit driftoutdoors.com, cookies and similar technologies may be used by our advertising partners to associate your browsing activity with information they may already have, including your email address or mailing address, in order to provide more relevant advertising.
You may opt out of this type of advertising by visiting:
https://app.retention.com/optout
Your Privacy Choices
Depending on where you live, you may have the right to:
- Access the personal information we maintain about you.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Request a copy of your personal information.
- Withdraw consent for certain processing activities where applicable.
To submit a privacy-related request, please contact us using the information below.
Data Retention
We retain personal information only for as long as necessary to:
- Fulfill orders
- Provide customer support
- Maintain business records
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When legally required, or upon a valid request, we will delete or anonymize your personal information.
Children's Privacy
driftoutdoors.com is not intended for children under the age of 16. DRIFT does not knowingly collect personal information from children under 16 years of age. If we learn that personal information has been collected from a child without appropriate consent, we will promptly delete that information.
Data Security
DRIFT uses commercially reasonable administrative, technical, and physical safeguards to help protect your personal information. While no system can guarantee complete security, we continuously work to protect your information using industry-standard security practices.
Changes to This Privacy Policy
DRIFT may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or operational needs. Your continued use of driftoutdoors.com after changes become effective constitutes acceptance of the updated Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us.
DRIFT Outdoors, LLC
Privacy Compliance
2401 SE C Street
Bentonville, AR 72712
United States
Email: help@driftoutdoors.com